Interesting article about the name chosen for a start up.
Article taken from TED : http://ideas.ted.com/do-startup-names-matter/
Names chosen for a company it is very primordial ? Is a bad name for an efficient company could be a drawback ?
Many people take time to choose the name of their company. In fact, once the name is known, we can't change the name again because we don't like it anymore. Nevertheless the name can tell something. It can motivate people to chose an enterprise instead of another enterprise.
Moreover, many investors invest in a company with emotion and gut, so the name is determinant is a start up to give desire to know the company and to be a part of the company.